Pitti Immagine Uomo 108 wasn’t just another trade show for MiaMily—it was a milestone. Marking our second time at this iconic Florentine fair, this edition signaled something even bigger. Our official arrival into the global fashion travel arena.
After years of redefining functional design in the lifestyle and parenting space, MiaMily stepped confidently into the spotlight of high fashion, merging Swiss innovation, Italian aesthetics, and world-class materials to introduce a new era of smart, stylish travel gear.
A Defining Presence: Pitti Uomo as a Global Launchpad
Returning to Pitti Immagine Uomo 108 for the second time was intentional. This prestigious platform—where heritage meets avant-garde—was the perfect stage to unveil the next evolution of the MiaMily brand.
It represented our shift from a purely functional baby travel brand to a design-forward, fashion-savvy travel company that resonates with modern, active adults. Our presence turned heads and opened doors, firmly establishing Miamily as a serious player in the fashion-meets-function space.
A Game-Changing Collaboration: SUNS x MiaMily
One of the cornerstones of our Pitti Immagine Uomo 108 showcase was the official debut of our collaboration with SUNS, known for their cutting-edge technical materials and clean design philosophy.
Together, we co-created three sleek new luggage models that bring together:
- An innovative top-opening design for maximising luggage volume
- The patented MiaMily frame supports up to 100kg
- A bold, sculptural silhouette that merges fashion with utility
These pieces are not only engineered for the modern traveler—they’re designed to stand out.
Introducing the SUNS x MiaMily Noah Backpack
We also unveiled a new version of the iconic MiaMily Noah Backpack, crafted from SUNS's premium technical fabrics and featuring our iconic expandable design. It’s where style meets Swiss-engineered versatility.
Highlights include:
- A sleek, expandable body that doubles the volume when expanded from 15 litres to 30 litres
- A hidden interior pocket that stores a SUNS raincoat—always ready for any unexpected weather conditions
This backpack is a fashion-forward companion for city explorers and outdoor lovers alike.
Stepping Into the Fashion Travel Future
MiaMily’s second appearance at Pitti Immagine Uomo 108 wasn’t just a return—it was a statement. A declaration that we’re here not only to solve travel problems but to shape the future of what travel looks and feels like.